Power Technology Retains TVA Productions to Develop
and Launch a National and International Media Branding Campaign
HOUSTON, TEXAS – Feb. 9, 2005
(PRIMEZONE)
Power Technology Inc. (OTC BB:PWTC.OB
- News) today announced that it has retained TVA Productions to develop and
launch a national media campaign that will focus on building awareness for Power
Technology and the Company's unique, patented battery technology. TVA Productions,
located in Studio City, California (www.tvaproductions.com), has a sixteen-year
history of providing cost-efficient and effective media packages for Fortune
500 companies, national brands, major advertising agencies, emerging companies
and newly launched products with customers including Lexus, Sony, Textron, Vivendi
Universal, Westinghouse, Ogilvy, and Hill & Knowlton. TVA team members have
won over 40 Golden Mike, Addy, Emmy, Clio, Telly and Aegis awards. TVA has guaranteed
Power Technology a minimum of 24 live or pre-recorded nationally televised interviews
during the course of the eight-month contract.
Under this program, TVA will assist
Power Technology in expanding the awareness of PWTC within the business community
and to the general public both nationally and internationally. TVA will also
focus on building name brand awareness in the business community for Battery
Technology and the patented Power Technology intellectual property assets for
green ``low lead content'' batteries. The ``media branding'' program is designed
to build brand awareness with the public and business community by mass dissemination
of information on TV, print, radio and the Internet.
TVA guarantees a minimum of 22,000
editorial placements, 100,000 eBroadcasts, and 2,000 Internet Video Streams,
all generating an estimated 43 million viewer impressions. The program includes
a broadcast-quality 90-second narrated Video News Release, followed by up to
13 minutes of B-Roll and Sound Bites, distributed via satellite and Beta Broadcast
Masters for inclusion on national and local news programs and talk shows. Also
included is a 2-8 minute segment designed for national TV newsmagazines such
as ``Business World News'', ``Entertainment World News'', numerous consumer
periodicals and ``BTV -- Business Television''. To target radio audiences, a
30-60 second radio news release will be professionally recorded and distributed
in script form and on CD to 6,600 radio stations for use on regular news, music
and talk shows.
About Power Technology: Power Technology,
Inc. is a research and development company that is engaged in activities regarding
alternative battery technology using patented, ultra light materials with up
to 50% less weight and significantly less lead content than conventional batteries.
The Company is in the early stages of commercializing its battery technology,
and intends to introduce its batteries for sale in 2005.
TVA
Productions Web Site
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